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Category: About

Vision
There is an ever growing problem of Obesity, Diabetes, Heart Disease, and Drug Addiction. Our main goal is to provide dedicated resources aimed towards aiding communities in their resolution for these ailments. We must nudge  our communities to take action towards achieving well deserved Life Changing Happiness, Health and Empowerment. The Free Online Education on this site allows the community to take the first step towards a preventative approach that will save them from the grief of Preventable Disease which we all could do without. Society may one day know the absence of pain and discomfort caused by preventable diseases.

The Network
The Jimi Atherton network consists of contributors from all aspects of the health and fitness industry. Contributions have been made from Chiropractors, Fitness Professionals, Holistic Doctors, Skin Care Professionals, and the clients that support them. You are about to see some amazing content that can only exist when Doctors, Patients, and the Private Sector combine their Efforts, Knowledge, Experience, and Connections to create a resolve for their local communities and expand their Proof of Concept outward to the rest of the nation.

Future Developments
With Social Media and the amazing technology behind tablets and cell phones, the future goal is to develop life changing portable software applications that help micromanage people’s lives as well as Motivate them to make the Little Adjustments they need to see Remarkable Improvements from day to day, month to month, and year to year.

Mental and Physical health are intertwined and require a Dynamic Multifunctional Approach to  over all well being. My network is in the process of developing a program with a modern  approach that is so advanced that it makes programs like AA, Dual Diagnosis, and WRAP obsolete. Finally an End to End Solution for people struggling with addiction, lack of will power, and overall poor health. Help us to do what no other organization has been able to do well or at all and DONATE today!

For Profit Goals
We are a for profit organization. Different financial models will be used so we can strategically attack both Market Share and Profit Margins depending on the product line.

The First Line of Revenue will be making Natural Supplements available through Amazon.com And 1on1 Personal Training in order sustain basic operations and raise funds for software development. Also, Donations are never rejected:)

The Second Line of Offense will be  the sale of the Atherton Approach Workbook Series that is focused on rehabilitating people who are suffering from Drug Induced Psychosis. Check out the About Mental Health section for more information.

The Third Facet of  our approach will be the development of Portable Software Applications that will allow people to Micromanage themselves and document vital information about themselves in order to Refine their Lifestyles and receive praise when achieving critical goals.

An Ambitious Future for Jimi Atherton will include a Branded Gym Clothing Line. Philosophically, we would like our following to buy their next set of  gym clothes  from us if they lost weight by using the techniques found on this site. Realistically, depending on our budget, we would like to take an aggressive approach to establishing Jimi Atherton as  a premium Gym Clothing Brand. We definitely want our clothes to be American Made and have a long term plan to make this work.

Pushing the Envelope and setting seeds in social media, we will  create a Health and Fitness You Tube Show with a a style similar to Dr. Oz but will be focused on  Younger Demographics who have adopted  Social Media as  their primary source of information. Youtube internet series is the work of current Entrepreneurial  Pioneers. Developing a social media audience will keep us at the cutting edge. 


Dare to Dream
We are not particularly looking for venture capital or angel investors unless they adopt  our vision, principals, and strategies. But, on the other hand, the more money we have to work with, the more projects we can successfully complete in tandem. Our most costly idea is that of creating Branded Health Portals across the country. As well as building Atherton Approach  Mental Health Facilities. If this is something You are interested in financing please contact me.